Spacer

A 2-Minute Read with E&I, Featuring JMI Sports

JMI Sports is a leading provider of sales, marketing, and project management solutions with roots in professional and collegiate sports. The JMI Sports contract helps E&I members generate revenue, exposure, and future brand value through multimedia rights, sponsorships, ticket and premium sales, and facility development.

JMI Sports acts as an extension of your institution to develop customized solutions and programs for athletics multimedia rights, athletics corporate sponsorships, campus sponsorships, and digital signage networks. They work to ensure your plan is executed on time and on budget while maximizing the economic potential of your institution.

Contract Highlights

  • Sales, marketing, and project management solutions for your athletics program
  • Athletics multimedia rights services including broadcasts, websites, social media, and fan experiences
  • Athletics corporate sponsorship services including asset identification, packaging, and pricing, sponsorship activation and promotions, and game day hospitality
  • Campus sponsorship solutions including sales and marketing, retail promotions, and educational program underwriting
  • Digital signage networks (non-exclusive) including design development, branding, construction, and maintenance

Here are 6 case studies, with corporate sponsorships and top U.S. college athletics programs partnering to enhance both brands:

Jmi sports logo


JMI Sports

With your E&I membership, your institution has a contract with JMI Sports. Interested in learning more? Contact your E&I Rep., or click here to see the JMI Sports contract. 


Spacer
whitecapture
Notre Dame


The Notre Dame & Guinness Partnership: Two Irish Legends

With one of the most loyal fan bases in college sports, the teaming of the two Irish legends instantly connected Guinness with 40 million alums and fans. In this deal, the millions of Notre Dame fans in select markets like Indiana, NY, Boston, and Chicago, can find special-edition Notre Dame eight-packs of Guinness Draught cans, and see Joe Montana in Guinness TV spots, social media ads, and promotional activities. The partnership was originally initiated before the 2020 pandemic, but then advertising was put on hold. Given the deep Irish roots of the Guinness brand and the "Fighting Irish," this partnership was perfect....

FULL CASE STUDY

Pitt beer at grocery


Pitt Athletics Finds a Sponsorship with a Local Beer Company

Pittsburgh Brewing Company, manufacturers of IC Light and other regionally popular beers, had an objective to be more relevant in its hometown. The University of Pittsburgh campus is just one mile from the Pittsburgh Brewing executive offices, so the beer company "rekindled" a partnership that originally started in the 1960s. The Pittsburgh Brewing Company and Pitt Athletics worked with JMI Sports to forge the partnership. After five months of discussions with Pitt Sports Marketing, a meaningful partnership that met goals of both partners was formed.... 

FULL CASE STUDY

whitecapture
E&I_logo_H_Final

E&I is your partner in higher education procurement. Through our 200+ contracts we help our 6,000+ member institutions make informed, analytics driven decisions. Because education is our sole focus, we are uniquely equipped with the knowledge, experience, and passion to meet the specialized needs of educational procurement.

whitecapture
Auburn field JMI Sports


Auburn Does a $175M Renovation to Jordan-Hare; Now a Top Tier Stadium

JMI Sports recently worked with Auburn University's athletic program, as athletics representative to investigate renovation the historic Jordan-Hare Stadium. The stadium is the nation's 10th largest on-campus stadium and has served as home of the Auburn Tigers since 1939. Stadiums and programs have evolving needs, as fans expect more from in-stadium experiences. JMI Sports looked at needs of fans, students, donors, sponsors, media, and student-athletes when building a feasibility study on stadium renovation. In this new renovation, the north end zone was a the primary focus on the renovation. It included improvements to team and recruiting spaces, seating areas, concourses, press facilities, concessions, restrooms, and premium amenities and standing room areas. Jordan-Hare stadium became one of the upper tier collegiate football stadiums in the U.S.....

FULL CASE STUDY

Kroger Field


Kroger Becomes the Official Sponsor of University of Kentucky Athletics

JMI Sports forged a comprehensive partnership that included renaming the UK football stadium Kroger Field. It also helped Kroger solidify traditional media assets with the partnership. While renaming the football stadium signaled Kroger's commitment to the athletics program, JMI Sports built community touchpoints that complimented and cemented the stadium investment.....

FULL CASE STUDY

whitecapture
whitecapture


Alaska Airlines is the Official Airline of San Diego State Athletics Program

San Diego State University (SDSU) Athletics has announced a new partnership with Alaska Airlines. The airline is now the official airlines of SDSU Athletics and Snapdragon Stadium. In the 3-year deal that was negotiated by JMI Sports, the entrance to Snapdragon stadium will have a giant airplane replica for fan enjoyment, and to advertise the partnership between SDSU and Alaska Airlines. Alaska Airlines cardholders will have quick-entrance benefits to Snapdragon Stadium, a state-of-the-art facility for fan engagement. The stadium is used for football, plus professional events like National Women's Soccer League and Major League Soccer. It is also used for concerns, international soccer, and rugby..... 

FULL CASE STUDY

University of Utah Athletics Signs a 10-Year Partnership for NIL and Multimedia

As of July 1, 2024, the University of Utah athletics program is working with JMI Sports as a multimedia rights partner, and JMI Sports will help Utah to incorporate NIL into its existing infrastructure. Learfield was Utah's previous multimedia rights partner. The multimedia rights market has changed significantly in recent years. So NIL is a large part of the JMI Sports relationship going forward. JMI Sports will help Utah athletics with NIL collectives, with upcoming facility developments and with managing conference realignment. So the agreement is more than just multimedia rights. The University of Utah recently joined the Big-12 Conference....

FULL CASE STUDY

whitecapture

Why Members Work With E&I?

6,000+

U.S. member institutions, universities, and K-12

200+

Member solicited buying
contracts you can access

$3B+

Yearly spend of E&I members
means large savings for you

shutterstock_2452785107
An article by E&I

GPO Contracts: Insights for Educational Institutions

As colleges and universities increasingly look for opportunities to reduce costs, group purchasing organizations (GPOs) have become an increasingly attractive option. By leveraging the purchasing power of multiple institutions, GPOs can produce better pricing and more favorable terms. Colleges and universities can select these pre-negotiated contracts to streamline their procurement and reduce administrative costs.

Spacer black