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$175M Renovation at Auburn's Jordan-Hare Stadium
JMI Sports builds a feasibility study for Auburn's historic football stadium. It helped manage a major renovation effort.


JMI Sports recently worked with Auburn University's athletic program, as athletics representative to investigate renovation the historic Jordan-Hare Stadium. The stadium is the nation's 10th largest on-campus stadium and has served as home of the Auburn Tigers since 1939. Stadiums and programs have evolving needs, as fans expect more from in-stadium experiences. JMI Sports looked at needs of fans, students, donors, sponsors, media, and student-athletes when building a feasibility study on stadium renovation. After reviewing JMI Sports' analysis, the University chose to proceed with the project. In this new renovation, the north end zone was a the primary focus on the renovation. It included improvements to team and recruiting spaces, seating areas, concourses, press facilities, concessions, restrooms, and premium amenities and standing room areas. Jordan-Hare stadium became one of the upper tier collegiate football stadiums in the U.S.
📰 See the full case study by JMI Sports.
How was E&I's contract partner, JMI Sports, involved? JMI Sports worked with the athletics department to evaluate the feasibility of the full renovation, from scope to impact. It included both qualitative and quantitative analyses. It benchmarked against rivals, forecasted revenue assumptions, project budgeting, new market data and project scheduling. With this study, JMI Sports built a foundation of information by interviewing University leadership, reviewing previous renovation studies, analyzed similar stadium facilities, and engaged specialized subconsultants. JMI Sports worked with the University throughout the project and construction as Athletics' representation. Enhancing game-day experience was a big part of the project.
With your E&I membership, you have a contract with JMI Sports. Here is your contract with JMI Sports.
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How does JMI Sports work with E&I members?
JMI Sports is a leading provider of sales, marketing, and project management solutions with roots in professional and collegiate sports. The JMI Sports contract helps E&I members generate revenue, exposure, and future brand value through multimedia rights, sponsorships, ticket and premium sales, and facility development. It acts as an extension of your institution to develop customized solutions and programs for athletics multimedia rights, athletics corporate sponsorships, campus sponsorships, and digital signage networks. They work to ensure your plan is executed on time and on budget while maximizing the economic potential of your institution.
- Sales, marketing, and project management solutions for your athletics program
- Athletics multimedia rights services including broadcasts, websites, social media, and fan experiences
- Athletics corporate sponsorship services including asset identification, packaging, and pricing, sponsorship activation and promotions, and game day hospitality
- Campus sponsorship solutions including sales and marketing, retail promotions, and educational program underwriting
- Digital signage networks (non-exclusive) including design development, branding, construction, and maintenance


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JMI Sports helps schools develop customized solutions and programs for athletics multimedia rights, sponsorships, and digital signage networks. This E&I contract offers project management solutions for your athletics program. Members generate revenue, exposure, and multimedia rights.
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This E&I contract allows for easier travel, expense, invoices, obligations, and compliance controls management. This user-friendly web solution standardizes reporting processes and cost savings. It reduces reimbursement times, and delivers accurate spend data and traveler location.
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