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An E&I 2-Minute Read, September 2024

Pittsburgh Brewing Company, manufacturers of IC Light and other regionally popular beers, had an objective to be more relevant in its hometown. The University of Pittsburgh campus is just one mile from the Pittsburgh Brewing executive offices, so the beer company "rekindled" a partnership that originally started in the 1960s. The Pittsburgh Brewing Company and Pitt Athletics worked with JMI Sports to forge the partnership. After five months of discussions with Pitt Sports Marketing, a meaningful partnership that met goals of both partners was formed. 

Now Pittsburgh Brewing Company, and its flagship beer IC Light, are the official local beer of the Pittsburgh Panthers. Pittsburgh Brewing Company worked with Pitt Sports Marketing to capitalize on the announcement of upgrades to the Petersen Events Center, which after 2020 now includes beer sales. The partnership includes naming rights of a premium space inside the Petersen Events Center that was unveiled in the 2021-2022 basketball season. Within the designated premium area, LED signage helps make the premium space more interesting and celebrate the partnership. There is also radio advertising on Pitt Panthers Radio Network, plus use of marks and logos on Pitt Athletics promotional merchandise. Pittsburgh Brewing Company also produced co-branded Pitt and IC Light gear for promotional giveaways, and it set up in-store displays to celebrate the partnership. There is also LED signage at Pitt football and basketball games to bring brand awareness to the brewing company and partnership.

Pitt + IC Light

IC Light, or "Iron City Light" beer logo displays on a ribbon board at an ACC game in Pittsburgh.

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A Pitt Athletics and IC Light Beer banner fly over the Pitt vs WVU football game, 9/14/24.

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E&I Cooperative Has Athletics Contracts You Can Access

You received this newsletter because E&I has many contracts that your procurement department has special pricing for. Click below to learn more about a few of them. E&I is your partner in collegiate and K-12 procurement needs. Through our contract portfolio, we help our member institutions make quick and informed purchase decisions.

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E&I Contract Details

Core Fitness

E&I's Core Health & Fitness contract provides access to highly rated brands in fitness like StairMaster, Nautilus, Schwinn, Star Trac, and Throwdown. E&I members receive full service, including installation, maintenance, and fitness programming.

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E&I Contract Details

JMI Sports

JMI Sports helps schools develop customized solutions and programs for athletics multimedia rights, sponsorships, and digital signage networks. This E&I contract offers project management solutions for your athletics program. Members generate revenue, exposure, and multimedia rights.

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E&I Contract Details

FieldTurf - A Tarkett Sports Co.

Your E&I FieldTurf contract offers synthetic turf, running tracks, indoor flooring, tennis courts, and sports surfacing. This contract offers a simple buying process with best market pricing, full service, and exclusive product and service.

Why Members Work With E&I?

6,000+

U.S. member institutions, universities, and K-12

200+

Member solicited buying
contracts you can access

$3B+

Yearly spend of E&I members
means large savings for you

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E&I is a member-owned cooperative for higher-ed

How is E&I Different?
E&I Cooperative Services is the only member-owned, non-profit sourcing cooperative exclusively focused on serving the education community. Because it is our sole focus, we are uniquely equipped with the knowledge, experience, and passion to meet the specialized needs of educational procurement. We help our nearly 6,000 member institutions make informed, analytics-driven decisions to capture more spend and optimize their education dollars.

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