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JMI Sports helps build a community-centric partnership between University of Kentucky and Kroger.

The Kroger brand has always had a commitment to the University of Kentucky and the people of the state. JMI Sports helped solidify the partnership between University of Kentucky (UK) and Kroger. The partnership of these two brands reflects the values of these institutions and amplifies the Kroger commitment to UK. JMI Sports helped create a partnership that gave both brands national exposure, plus regional media reach, and local community impact that helps to reach Kroger's customers and drive sales.

JMI Sports forged a comprehensive partnership that included renaming the UK football stadium Kroger Field. It also helped Kroger solidify traditional media assets with the partnership. While renaming the football stadium signaled Kroger's commitment to the athletics program, JMI Sports built community touchpoints that complimented and cemented the stadium investment. 

When JMI Sports started this official partnership with Kroger, it had a goal to do more than just rename a stadium. IT wanted to be a part of the fabric of the campus and football program. Field logos, videoboard signage, branded entrances and concessions stands compliment the co-branding efforts. There are touchpoints set up with fans, where Kroger hosts 1,000 fans every home game in a "Kroger Fan Tailgate" area, to help complete a total fan experience. Kroger also committed resources to the Big Blue Pantry on the UK campus. It provides food to students with food insecurities. Kroger also helps with food panties and resources throughout Lexington and central Kentucky. 

Kroger also awards grants to local community youth programs and sports programs. Kroger is also on campus during move-in week each year, while students shop for food and goods. Students go to the local Kroger location and experience partner activations throughout the store. 

Are you familiar with JMI Sports? JMI Sports is a leading media rights and venue development company. It is dedicated to transformative partnerships with iconic brands, institutions, and teams. It helps to create new opportunities across the collegiate sports industry. JMI Sports partners with both big brands like UK, and small schools too.

See our similar JMI Sports article here:
JMI Sports Negotiates a Deal Between San Diego State University and Alaska Airlines.

Because your institution is an E&I member, you have an E&I buying contract with JMI Sports in place. See contract here. Feel free to contact our rep. to discuss this contract. 

 

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Your school has athletic contracts with E&I

With your E&I membership, you have group purchasing contracts with athletics partners, construction, facilities, concessions, financial, sports media rights, audiovisual and LED signage, travel, and other contracts for athletics departments. A few of these contracts include: Affinaquest, American Express, Anthony James Partners, Anthony Travel, CORE Health & Fitness, Enterprise Mobility, Enterprise Fleet Management, FieldTurf, JMI, Levy, SAP Concur, Short's Travel Management

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E&I Cooperative Has Procurement Contracts You Can Access

You received this newsletter because E&I has many contracts that your procurement department has special pricing for. Click below to learn more about a few of them. E&I is your partner in collegiate and K-12 procurement needs. Through our contract portfolio, we help our member institutions make quick and informed purchase decisions.

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E&I Contract Details

Anthony Travel

Your E&I contract with Anthony Travel offers comprehensive travel solutions for teams, athletics, and other university business travel needs. Anthony Travel leverages years of travel coordination at the national and international level, including housing plans, hotel, group air and transport savings.

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E&I Contract Details

JMI Sports

JMI Sports helps schools develop customized solutions and programs for athletics multimedia rights, sponsorships, and digital signage networks. This E&I contract offers project management solutions for your athletics program. Members generate revenue, exposure, and multimedia rights.

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E&I Contract Details

SAP Concur

This E&I contract allows for easier travel, expense, invoices, obligations, and compliance controls management. This user-friendly web solution standardizes reporting processes and cost savings. It reduces reimbursement times, and delivers accurate spend data and traveler location.

Why Members Work With E&I?

6,000+

U.S. member institutions, universities, and K-12

200+

Member solicited buying
contracts you can access

$3B+

Yearly spend of E&I members
means large savings for you

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Saint Louis University Saves Big on Cardio Equipment with Core Health & Fitness

SLU was looking to replace a line of cardio equipment in its recreation facility that had reached the end of its lifecycle and was outside the scope of its warranty. When replacing fitness equipment in the past, SLU’s Campus Recreation & Wellness team was required to go through the time-consuming and costly competitive bid process, which took time.

In addition to finding the best cardio equipment for their facility, it was important to ensure the line had the proper warranty in place since cardio equipment tends to have a shorter lifespan. By using the E&I contract, SLU was able to save significant time by avoiding the bidding process. SLU purchased a new line of cardio equipment through the agreement and realized an average savings of up to 8%. 

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