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An E&I 2-Minute Read

As of July 1, 2024, the University of Utah athletics program is working with JMI Sports as a multimedia rights partner, and JMI Sports will help Utah to incorporate NIL into its existing infrastructure. Learfield was Utah's previous multimedia rights partner. 

The multimedia rights market has changed significantly in recent years. So NIL is a large part of the JMI Sports relationship going forward. JMI Sports will help Utah athletics with NIL collectives, with upcoming facility developments and with managing conference realignment. So the agreement is more than just multimedia rights. The University of Utah recently joined the Big-12 Conference.

The Utes athletic program has a goal to better collaborate with local businesses and regional stakeholders to raise money for athletics. JMI Sports will cultivate dynamic alliances that amplify brand presence, enhance fan engagement, and drive collective success. JMI Sports will help the Utah program leverage multimedia platforms for maximum exposure and forge long lasting connections.

With your institution's E&I membership, you have access to a contract with JMI Sports. JMI Sports helps programs with their long-term vision, and helps position programs in a rapidly changing landscape of intercollegiate athletics. JMI Sports understands maximizing corporate collaborations, while also maintaining rich traditions. It helps drive program growth and visibility by implementing premium programming, special events, and activations that resonate with fans and stakeholders. In it's deal with Utah, JMI Sports will have a local team in Salt Lake City to help integrate local insights and expertise into their strategies.  Interested in learning more about JMI Sports? Contact your E&I Rep. to learn more about your contract available with JMI Sports.

Similar E&I articles featuring JMI Sports:
University of Kentucky Athletics Forms Partnership with Kroger
San Diego State Athletics Finds a Sponsorship with Alaska Airlines
Pitt Athletics Finds a Sponsorship with a Regional Brewing Company

What is JMI Sports?

JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies. 

JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint-venture properties of the University of Georgia (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10. It serves as third-party sales representation for premier sports properties, venues and events, including the Breeders’ Cup, Rupp Arena at Central Bank Center, and the Penn Relays.

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E&I Cooperative Has Contracts You Can Access

You received this newsletter because E&I has many contracts that your procurement department has special pricing for. Click below to learn more about a few of them. E&I is your partner in collegiate and K-12 procurement needs. Through our contract portfolio, we help our member institutions make quick and informed purchase decisions.

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E&I Contract Details

Anthony Travel

Your E&I contract with Anthony Travel offers comprehensive travel solutions for teams, athletics, and other university business travel needs. Anthony Travel leverages years of travel coordination at the national and international level, including housing plans, hotel, group air and transport savings.

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E&I Contract Details

American Express

The American Express contract helps institutions create a customized payment program that saves costs, automates, improves institutional cash flow, and generates financial benefits that are calculated using the aggregate volume of all participating E&I members. This contract includes the entire B2B suite of products.

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E&I Contract Details

SAP Concur

This E&I contract allows for easier travel, expense, invoices, obligations, and compliance controls management. This user-friendly web solution standardizes reporting processes and cost savings. It reduces reimbursement times, and delivers accurate spend data and traveler location.

Why Members Work With E&I?

6,000+

U.S. member institutions, universities, and K-12

200+

Member solicited buying
contracts you can access

$3B+

Yearly spend of E&I members
means large savings for you

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Key Trends in Higher Education Procurement for 2024

The National Association of Educational Procurement (NAEP) surveyed chief procurement officers, chief business officers, and higher education procurement managers or directors about their top focus areas. Budgets are shrinking, and educational institutions are forced to examine cost-cutting measures wherever possible. With budget deficits, enrollment decline, and an end to pandemic relief funds, many schools are cutting programs and services. Procurement teams are under pressure to reduce costs. This E&I article discusses a few key trends, and ways higher education procurement is evolving in 2024. 

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