
An E&I Collegiate Athletics Article
University of South Carolina Works with E&I Partner, Affinaquest, to Find Incremental Athletic Revenue

An E&I Summary Article, July 2024
The University of South Carolina (USC) athletic department was looking to drive incremental revenue and engage additional fans. The limited capabilities of their systems led to tedious, manual work that created errors and data silos. USC’s athletic department knew there were fans they weren’t reaching, and key incremental revenue opportunities were left untapped.
The department needed to increase ticket sales and fundraising revenue and become more efficient. To do so, they needed to improve accuracy and coordination between their various data sources. This allowed them to tap into new segments of fans and donors they had never been able to identify or reach before, which led to new incremental revenue opportunities and greater fan engagement.
The university found Affinaquest, a company that helps boost revenue and fundraising with data-driven strategies. It helps schools overcome resource and data constraints by streamlining identification, connection, and engagement with passionate constituents. It offers a central intelligence platform that gives predictive analytics and refines fan and support data. Affinaquest helps schools in how they engage with donors, alumni, and fans. It unlocks constituent data for accurate, impactful targeting.
See the full case study by Affinaquest.

E&I Cooperative Has Athletics Contracts You Can Access
You received this newsletter because E&I has many contracts that your procurement department has special pricing for. Click below to learn more about a few of them. E&I is your partner in collegiate and K-12 procurement needs. Through our contract portfolio, we help our member institutions make quick and informed purchase decisions.
Anthony Travel
Your E&I contract with Anthony Travel offers comprehensive travel solutions for teams, athletics, and other university business travel needs. Anthony Travel leverages years of travel coordination at the national and international level, including housing plans, hotel, group air and transport savings.
JMI Sports
JMI Sports helps schools develop customized solutions and programs for athletics multimedia rights, sponsorships, and digital signage networks. This E&I contract offers project management solutions for your athletics program. Members generate revenue, exposure, and multimedia rights.
FieldTurf - A Tarkett Sports Co.
Your E&I FieldTurf contract offers synthetic turf, running tracks, indoor flooring, tennis courts, and sports surfacing. This contract offers a simple buying process with best market pricing, full service, and exclusive product and service.
Why Members Work With E&I?
6,000+
U.S. member institutions, universities, and K-12
200+
Member solicited buying
contracts you can access
$3B+
Yearly spend of E&I members
means large savings for you

2024 Procurement Trends for Higher Education Professionals
For higher education procurement teams, one of the most effective ways to accomplish more with limited resources is to build strategic partnerships with key suppliers. Developing relationships that go beyond one-off transactions can provide tremendous mutual value for both the institution and its suppliers. Collegiate athletics programs are constantly being asked to do more with less, so look to strategic partnerships for savings. The supplier benefits from the stability and volume of the institution’s business. The institution benefits from the pricing discounts, service levels, and expertise that come with working closely with the supplier over an extended period. With your procurement partner E&I, your athletic department can optimize spending, use our strategic spend assessments, and eProcurement tools. Athletics departments use E&I for procurement contracts like sports equipment, facilities, turf/flooring, travel, administration, multimedia rights, software and more.
