A 2-Minute Read with E&I Contract Partner, momentus technologies
5 Ways to Enhance Arena and Stadium Fan Experiences
Given that the industry is so reliant on fans, the role of the host venue is not only to deliver an engaging and enjoyable stadium fan experiences on the day but, more importantly, to encourage fan loyalty and prompt them to return to the venue to support their favorite teams.
An E&I 2-Minute Read
Live sporting events are more about the fans than about the game itself. Why? Because without the revenue generated from the sales of tickets, merchandise, concessions, and food and beverage, venues and sporting clubs would cease to operate. Given that the industry is so reliant on fans, the role of the host venue is not only to deliver an engaging and enjoyable stadium fan experiences on the day but, more importantly, to encourage fan loyalty and prompt them to return to the venue to support their favorite teams.
Provided by E&I’s contract partner, momentus technologies, here are five ways venues can enhance stadium experiences. See below ↓
This is just an article summary, click here for the eBook by momentus technologies, an E&I partner.
With your institution's E&I membership, you have a procurement contract with momentus technologies. momentus technologies is a leader in event management. The momentus technologies contract provides the only SaaS software that offers a single platform to manage a complete venue, event, and registration management solution. Their easy-to-use advanced CRM, ERP, and facility management tools are optimized for educational campuses, support athletic complexes. → See your contract with momentus technologies.
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Idea 1
Minimize Lines
Minimize Ques - Getting stuck in a queue for an extended period can have a negative impact on an arena or stadium fan’s experience at an event. Furthermore, after years of social distancing measures, fans are even less tolerant of queues than ever before. From parking to accessing and entering the venue, purchasing food, beverages, and merchandise, using amenities, and departing the venue, there are so many places where queuing can become an issue. Here are some steps venues can take to prevent lengthy queues for fans:
Wayfinding – Venue access information for smoother flow
Digital tickets – Eliminate ticket fraud, lost or stolen tickets, plus quicker entry
Timed Entry – Stagger arrivals to avoid overcrowding
Virtual Queuing – Allow fans to pre-purchase food, beverages, merchandise
Idea 2
More Enjoyable Atmosphere
Minimizing risk and providing a safe, clean environment will help encourage fans to leave their big screens and come to the game. This could require:
Visible Security Presence – Make sure fans know where to go for help when needed
Real-Time Digital Signage – Signage provides incident or emergency info, nearest routes, evacuation details, etc.
Idea 3
Exclusive Fan Experiences
Manufacture experiences that cannot be replicated at home. This will get fans away from TVs and into the stadium, and could include:
Premium Hospitality Suites
Digital Installations and Interactive Experiences – Technology can enhance live experiences during breaks in play, what about a holographic entertainment screen?!
Sporting History Museums – Mini museums or themed bars/restaurants can entertain plus bring affinity to your storied program
Tours
Pre-game or halftime entertainment
Idea 4
Fan Connection, Before, During, and After the Game
Interact with fans continuously, which could include:
Fan Engagement App – How about letting fans share pictures, or online trivia during a live event?
Interaction on Social Channels
Feedback – Promote post-event feedback
Online Fan Clubs – Allow fans to stay connected on online forums, to share excitement
Idea 5
Rewards, Loyalty
To reward loyalty, think about loyalty perks for season ticket holders, member or return visitors. This could include:
Free Parking
Loyalty Points
VIP Areas
Exclusive Merchandise, Incentives, Discounts
Membership Programs – Besides just fun, this allows you to gain better insights into demographics of your fan base for ongoing marketing
Free WiFi
This is just an article summary, click here for the full eBook by momentus, an E&I partner.
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Group purchasing organizations for higher education competitively solicit contracts or create negotiated contracts, on behalf of multiple organizations. With a focus on cost reduction, plus procurement streamlining, GPOs within universities and higher education are becoming more popular. GPOs leverage spending across institutions and negotiate discounts and preferred provider agreements. Collective purchasing attracts more suppliers due to larger contract sizes. GPOs help schools with cost reduction, access to more products and suppliers, expert negotiation, spend analysis, streamlined purchasing, compliance, sustainability options and diverse suppliers.
